Working alongside the Cat Dealer UEM committee, we modernized how this 43-year-old industry conference is planned and experienced. We redesigned the website and registration process, streamlined attendee communications, and built repeatable systems that reduced the workload for host dealers while creating a more organized experience for attendees.

We also reimagined a sponsorship program that had become fragmented over time, replacing à la carte pricing with all-inclusive packages that delivered more value for sponsors while supporting the conference's financial goals. The result was the fastest sponsorship sellout in the conference's 43-year history and nearly $100,000 in additional sponsorship revenue.