Haley Reynolds Home emerged as an independent business after the home furnishings side of Bud Floral + Home separated into its own company. With a new name, a new retail space, and a new visual identity, the business needed an online experience that reflected its distinct identity while making it easier for customers to explore its collection of home furnishings, décor, and gifts.

We redesigned the Shopify website to reflect the new visual identity, reorganized the site's content, and wrote supporting copy that made it easier for customers to browse, discover, and shop.